Jessica Beardmore

In contrast to Hollie, Jess work is more  minimal, clinical and simple but nonetheless powerful. Her styling is very considered- but the image is much more about background- and placement of the model and product. Her trend book - also simple - is not over crowded with images, she also matches an image of the model with an element or detail on the next page.  Jess has created a trendbook and lookbook for her camapign which is what I hope too also achieve. Little colour is included but it works well for her brand. Jess is extremely brand focused, creating intangible notion which she is continuing to move forward as a creative consultancy company. She has created products to fit in with her vision and image- thus allowing her to create her own look book. Her exhibition pop up shop shows her ability to think professionally. I have been extremely inspired by looking at her work and portfolio’s especially by the way she lays things out, her imagery and her styling.

Degree Show . Hollie Davies.

Hollie is very colour driven, her colour palette's are original and fresh with bursts of unexpected colour.  She has done everything , including making garments from her prints. I like the idea of shooting and using displacement to place your prints onto garments. The same as she has done in her look book. I would be keen to enhance my skill of displacement on photoshop. Her styling is quite wacky and different which I like in contrast to some of her more minimal images. The poses of the model are very considered and are key to the strengthening of her images. This and her styling shows that her product and art direction together are extremely powerful. Due to this, Hollie doesn’t have to consider the background as much. Hollie has been extremely experimental in producing innovative imagery for her trend book. The visual layout of her boards are strong, she uses  found items to create colour palletes and mood boards. She also creates her own artwork - either from her colour palettes or she has created colour palettes from her original art work.