In contrast to Hollie, Jess work is more minimal, clinical and simple but nonetheless powerful. Her styling is very considered- but the image is much more about background- and placement of the model and product. Her trend book - also simple - is not over crowded with images, she also matches an image of the model with an element or detail on the next page. Jess has created a trendbook and lookbook for her camapign which is what I hope too also achieve. Little colour is included but it works well for her brand. Jess is extremely brand focused, creating intangible notion which she is continuing to move forward as a creative consultancy company. She has created products to fit in with her vision and image- thus allowing her to create her own look book. Her exhibition pop up shop shows her ability to think professionally. I have been extremely inspired by looking at her work and portfolio’s especially by the way she lays things out, her imagery and her styling.
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