Wednesday 5 February 2014

Customer Profile | Concept Board





I have used Poppy Delevigne as my muse, she is a 27 year socialite and model from London. She is the perfect age for what I am aiming for (25-35). She is a young professional who can afford to spend a bit more on quality she is into fashion and follows new trends but also sets her own trends, constantly featuring in style magazines. She isn't afraid to make bold choices with print but styles it well so it is not over bearing, she is simplistic and sophisticated but yet cool and effortless.  



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