At the beginning of Unit X we were given a brief to come up with a presentation representing a trend we had researched and developed. Alice, Sophie and I decided to look further into the problem of overpopulation in today's society. We came up with the name Multiple Division, thus looking into the growth and spreading of things, as a result of overpopulation. We were inspired by the opportunities and areas we could explore from the starting point of this issue. We decided that the most exciting area of all our research was science, we felt as though we could produce refreshing and inspirational images while working with this theme.
Our aim from the very beginning was to create an inspirational high end resource for creative companies. Our ambitions were to be innovative and continue to create visually exciting and intriguing imagery. Continuous research, brainstorming and working together collectively led us to the final outcome. We soon realised our individual skills, from this we worked on separate areas of the book , whether this was illustration , layout or art direction. But continuously coming together to ensure our work flowed and worked as one. Our decisions were always considered, we briskly refined a consistency in our work. This enabled us to maintain a pace and standard of work which we were content with.
Working in a group can be one of the main challenges you face when collaborating, getting your ideas to sync and making sure the workload is evened out but forever maintaining the creativity of the project. Sophie, Alice and I quickly overcame this challenge, we get on extremely well but also have similar ideas and enthusiasm about how to approach a brief like this. We regularly conversed about ideas, supporting and strenthening each others opinions and visual conception, thus I feel empowered us and was one of our strengths throughout Unit X.
The fundamental challenge we encountered during this project was adjusting to working within a new software, as a group we were determined to build on the skills we had learnt form the workshops. It was extremely exasperating feeling like a beginner. It was difficult to to be creatively productive, being so unsure of how to do this correctly. I enjoyed learning how to use InDesign , but with the short space of time we had to pull the trend book together, I didn't feel we could afford to waste time mastering it.
Before we were able to produce the content of the book, a lot of research was done to contextualise our work and for us to establish the standard of work we wanted to achieve. For me the exploration of the blog 'Federated Unity' was a turning point. The minimalism of the layout allows each image, a lot of which have a twisted nature to them, to speak for themselves. Most of the images in the blog tell a story making you want study them further. I wanted this to be accomplished with our own imagery, constructing a body of work which is innovative, original and contemporary. As talked about previously in the blog we wanted to achieve a book of inspirational imagery, a similar sense to the trend book 'Bloom'. We took inspiration from 'Bloom's' vision which focuses on visual concepts rather than text. Our trend book shadowed this incorporating suggestions of how this could be translated into a trend.
We picked up our trend book from reprographics today, I was extremely happy with it, the pages were of good quality and the images had been printed to a high standard, allowing the colours to be represented correctly. Unfortunately the pages had been printed the wrong way round , which wasn't the original plan. This means the pages don't match up and don't read as a book, due to being so close to deadline we haven't been able to correct this. For next time we have learnt to take the book to reprographics earlier so a test print can be done.
I have thoroughly enjoyed this project and I now feel extremely confident within my practice, I have developed invaluable skills which I can further in future projects. I want to further my knowledge of working with trend books but also involving my practice of digital print for fashion.
Working in a group can be one of the main challenges you face when collaborating, getting your ideas to sync and making sure the workload is evened out but forever maintaining the creativity of the project. Sophie, Alice and I quickly overcame this challenge, we get on extremely well but also have similar ideas and enthusiasm about how to approach a brief like this. We regularly conversed about ideas, supporting and strenthening each others opinions and visual conception, thus I feel empowered us and was one of our strengths throughout Unit X.
The fundamental challenge we encountered during this project was adjusting to working within a new software, as a group we were determined to build on the skills we had learnt form the workshops. It was extremely exasperating feeling like a beginner. It was difficult to to be creatively productive, being so unsure of how to do this correctly. I enjoyed learning how to use InDesign , but with the short space of time we had to pull the trend book together, I didn't feel we could afford to waste time mastering it.
Before we were able to produce the content of the book, a lot of research was done to contextualise our work and for us to establish the standard of work we wanted to achieve. For me the exploration of the blog 'Federated Unity' was a turning point. The minimalism of the layout allows each image, a lot of which have a twisted nature to them, to speak for themselves. Most of the images in the blog tell a story making you want study them further. I wanted this to be accomplished with our own imagery, constructing a body of work which is innovative, original and contemporary. As talked about previously in the blog we wanted to achieve a book of inspirational imagery, a similar sense to the trend book 'Bloom'. We took inspiration from 'Bloom's' vision which focuses on visual concepts rather than text. Our trend book shadowed this incorporating suggestions of how this could be translated into a trend.
We picked up our trend book from reprographics today, I was extremely happy with it, the pages were of good quality and the images had been printed to a high standard, allowing the colours to be represented correctly. Unfortunately the pages had been printed the wrong way round , which wasn't the original plan. This means the pages don't match up and don't read as a book, due to being so close to deadline we haven't been able to correct this. For next time we have learnt to take the book to reprographics earlier so a test print can be done.
I have thoroughly enjoyed this project and I now feel extremely confident within my practice, I have developed invaluable skills which I can further in future projects. I want to further my knowledge of working with trend books but also involving my practice of digital print for fashion.
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