Running alongside our trend project was a live brief. An opportunity to work with Rianna Phillips curating her new look book. Working on two briefs meant Sophie and I had to work quickly and effectively. From Rianna's initial research we chose some key images we felt we could expand on and take further. This research was one of the strengths of our project and enabled us to come up with an original concept. We loved her images of the textured, transparent and reflective surfaces. We found materials and surfaces that translated this same effect , from these we created our own modern and contemporary backdrop. Once we had our concept we worked extremely hard to show Rianna our ideas visually. We created a number of boards every week for her, each one thoroughly covering everything from initial research and inspiration through to styling, poses and test shoot boards.
We presented these boards in our pitch, we were confident and happy with how it went. On reflection I feel we could've expanded on some of our initial research, looking more into the e-commerce side of the client's brand but also concentrating on the contemporary concept of flat lays and product placement.
Rianna uploaded one of our boards on her Instagram , which was extremely exciting for both of us!
No comments:
Post a Comment