Sally talked about Macro Trends. She said she starts the trend process by looking at whats gone in the past, whats happenning now and looking at artists and designers works.
Here are a list of the current macro trends she talked about.:
- Future Science
- Human 2.0
- Globalisation
- Creative & Consume
It was interesting learning about new trends and the way she researched trends, she seemed to be aware of everything around her, and she said a trend is usually discovered mainly due to a hunch she has which she then further researches.
I learnt about the difference between Macro , micro and transitional trends. Macro is an underlying trend that inspires creatives , consumers and designers, Micro is smaller trends such as creepers or leather skirts and transitional trends are ones that return again and again.
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