Wren created a fashion film of strangers kissing for the first time, it was artistically shot and had a massive impact on the viewer. It has enjoyed 23 million views in the three days since it was posted on YouTube. All the women sported the Wren collection, the film was very understated and not many people knew it was a fashion campaign until later research. Thus bringing a lot of attention to the brand. The video was shared on facebook and twitter , which caused it to go viral.
http://youtu.be/IpbDHxCV29A
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