After attending a number of set lectures and further
research into viral campaigns, we realised the importance of social media. One of the lectures was by Stack Magazine, which is an independent magazine distributor. I think the business is a great idea being able to send a random selection of artistic and graphic magazines to customers each month. It is a good way to get peoples ideas out there. It was interest to see the layout the magazines he distributes use. The main thing I took from this lecture was to focus on simplicity, re invent whats already been done and that social media is key.
We have set up an Instagram account - @multipledivision. These are all our own imagery
which we know reflect our trend, but we
also hope to inspire both creative and consumers. We currently have 40
followers but this is continuing to grow every day. Our next aim is to contact
current trend forecasters to gain knowledge on how to take this trend further
and hopefully make it go viral. We also have a Facebook group to share our ideas and photos online.
He gave us a list of the magazine he distributes, I am going to look into these and how they use text and images in their layout.
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