Experiments.

After our tutorial today, we were feeling extremely lost about where our project and trend book was going. We were concentrating heavily on the literal aspect of 'multiple division ' rather than thinking BIG.  So instead of researching the multiple side of the trend we started looking into division, looking at virus, then vaccines, chemical reactions and so looking at science. There was a lot of beautiful imagery when researching science. Alex and Laura told us to try and create our own imagery, so as a group we decided to experiment. We worked with ice creating sharp and intricate structures adding  and dropping colours in as the ice melted. I particularly like the gold and deep fuchsia against the ice white. We also created a 3D form which we made by putting a bar of soap in the microwave. 

Social Media

After attending a number of set lectures and further research into viral campaigns, we realised the importance of social media. One of the lectures was by Stack Magazine, which is an independent magazine distributor. I think the business is a great idea being able to send a random selection of artistic and graphic magazines to customers each month. It is a good way to get peoples ideas out there. It was interest to see the layout the magazines he distributes use. The main thing I took from this lecture was to focus on simplicity, re invent whats already been done and that social media is key.

He gave us a list of the magazine he distributes, I am going to look into these and how they use text and images in their layout. 

 We have set up an Instagram account - @multipledivision. These are all our own imagery which we know reflect our trend,  but we also hope to inspire both creative and consumers. We currently have 40 followers but this is continuing to grow every day. Our next aim is to contact current trend forecasters to gain knowledge on how to take this trend further and hopefully make it go viral. We also have a Facebook group to share our ideas and photos online.