Rianna Phillips Pitch

Running alongside our trend project was a live brief. An opportunity to work with Rianna Phillips curating her new look book. Working on two briefs meant Sophie and I had to work quickly and effectively. From Rianna's initial research we chose some key images we felt we could expand on and take further. This research was one of the strengths of our project and enabled us to come up with an original concept. We loved her images of the textured, transparent and reflective surfaces. We found materials and surfaces that translated this same effect , from these we created our own modern and contemporary backdrop. Once we had our concept we worked extremely hard to show Rianna our ideas visually. We created a number of boards every week for her, each one thoroughly covering everything from initial research and inspiration through to styling, poses and test shoot boards.  

We presented these boards in our pitch, we were confident and happy with how it went. On reflection I feel we could've expanded on some of our initial research, looking more into the e-commerce side of the client's brand but also concentrating on the contemporary concept of flat lays and product placement.  

Rianna uploaded one of our boards on her Instagram , which was extremely exciting for both of us! 

                                  

Test Shoot for Rianna

As planned today we went into the photography studio with our model Katie. We wanted to have a range of simple relaxed poses against a white background. The test shoot was mainly for experiment ing with poses and stances, seeing which worked best with the bags. We had two different looks, one casual and the other more dressed up , we felt these would relate to Rianna's clientele but also would show the diversity of Rianna's collection. I feel the shots that work best are the mid body shots, the ones on the roof terrace also worked well. It was difficult to carry out a true test shot due to not being able to have the large scale textured surfaces as the back drop. 

Please see print outs for more images.

Rianna Phillips Progress

Our Rianna project has been taking shape recently. Sophie and I have been working in this brief together. We have come up with the idea of using different materials such as Perspex , plastic , foils and films to create a background in a white studio from which we have built ourselves. Above is a mini mock up. We also did a face shoot of a friend to show make up ideas. The colours if the Perspex and plastics have been picked out carefully to compliment Riannas bag designs. We are extremely excited by this project and are working very well together to come up with an original and exciting idea. Our next move is to have a test shoot in the studio with a model.